Intel in China
Code : COM0073
|
Region : China
|
||||
Intel's Foray into China Encouraged by the further opening up of China for foreign investments during the mid-1980s, Intel opened its first office in Beijing in 1986. However, the Tiananmen Squaremassacre in 1989 hindered the operations of Intel. Still, Barrett was optimistic on China's initiative in the global IT community and said, "You had a government that was composed of a bunch of technocrats who recognized the importance of technology to the future of the country and the future of the economy. All of this pointed to bigtime infrastructure and bigtime investments in information tech"... The Chip Giant's Growth Strategies The enticing market of China had also led to increased competition from other chipmakers like AMD. Barrett said, "Intel has been competing with AMD for nearly 25 years and, in the last 15 years, AMD has been Intel's major competitor in the microprocessor area. But in the last six to nine months, Intel has been gaining market share over AMD"... Intel's Biggest Threat in China: Chinese Chips China's innovative ability in chipmaking was demonstrated as early as 2002 when China manufactured its own CPU, 'Dragon Chip' with the help of localised form of Linux. Dragon Chip, which was considered equivalent to Pentium 2 processor, was developed by the Computer Institution of the Chinese Academy of Sciences. Dragon Chip CPU is a part of the project, Server 'Soaring Dragon'. Dragon Chip's performance had been recorded as fair and reliable and it was to be used in projects related to national security and defence... |
|
For Case Books
Click Here >> For Case eBooks Click Here >> |